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The issue of copyright on Concepts is a contentious one particular. The Advertising Federation of Australia just lately suggested enshrining an company's right to retain intellectual residence rights in its new pitching suggestions. Advertising and advertising attorney Tony Anisimoff said: "Even though I am aware very little about the specifics of this scenario, the situation is usually that copyright guards the best way by which an idea seems or is executed for instance words, colours and artwork way although not The concept alone.

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